Foreda Begum is a Content and Partnerships Director with 10 years’ experience delivering inclusive & culturally campaigns. At OMG Unite, she leads strategy for major clients including Sainsbury’s, Yakult, Gamble Aware, Uber Eats, and The Cabinet Office. Her work includes a Campaign Media Week-nominated campaign on gambling harms in multicultural communities and an MEFA award-winning Ramadan campaign for Sainsbury’s in partnership with Amaliah. Foreda specialises in cross-platform campaigns that combine community insight, talent partnerships, and data-led media. A 2024 Media Leader Future 100 winner, her work proves that authentic representation drives real results; she’s committed to pushing the industry forward through work that reflects the world we live in.